PureWow

WS Home (AKA the parent company of Pottery Barn) is the first place you should bookmark for PB alternatives. Not only does it maintain the same, classic-yet-transitional vibe, but it’s a mecca for kitchenware and cooking accessories that look straight out of a Nancy Meyers movie (making it ideal for Coastal Grandmothers as well). 

And, on that note, if you’re looking to give your beach house a classic PB-inspired look, you’ve just hit the Hamptons style jackpot. Serena and Lily takes luxe-meets-coastal-farmhouse to the next level, where its collection features clean-lined furnishings, bedding, lighting and decor—all of which are available in blue, beachy colorways with natural-finished textures. That said, it’s worth noting that this brand is far from budget-friendly; all of its pieces are made of fine, high-quality materials that are designed to endure.

Yet another high-end staple, Horchow is our favorite destination for luxe-contemporary furniture, decor and wall art. Its collection features a smattering of brass and gold elements that lend pieces an heirloom, antique quality. We’re coveting a handful of new arrivals, from this antiqued windowpane floor mirror to a hand-carved, slate black-finished console that’s simply *beyond*.

ICYMI, Zara has a home department. And yes, it’s just as fabulous as the brand’s clothing selection. Just like Pottery Barn, the brand features rustic, wood-crafted pieces and stoneware decor that’s totally in line with this year’s design trends. Plus, Zara’s prices are far lower, making it the perfect farmhouse alternative to achieving a similar look.

Naturally, Crate and Barrel is another top alternative for high-end furniture and designer-approved decor. From customizable seating and casegoods to classic artwork, luxury bedding and modern lighting— each Crate and Barrel piece carries PB’s air of perpetual style while still nailing this year’s top interior design trends.

If affordability is top of mind, look no further. For those who don’t know, Chip and Joanna Gaines’ Target line is hiding some of the best farmhouse homewares we’ve seen—from hand towels starting at $1.50 to a rustic kitchen island table for just $398. The TL;DR? If you’re looking for the absolute best PB alternative on a budget, this is your ticket home.

First and foremost, if you’re looking for luxurious, PB-quality linens, we’d say The Company Store is your best alternative. It has everything from crisp cotton percale sheets and sateen duvet covers to down comforters that have over 2,700 positive reviews. Not to mention that it’s also hiding a swoon-worthy decor section—and it’s a one-stop-shop for holiday decorating.

Another sister label to Pottery Barn, Rejuvenation has some of the best heirloom-quality home selections available. Their furnishings skew more modern-industrialist with lots of metal, leather and walnut wooden pieces, while their decor includes more current patterns, fabrics and finishes. And, while the brand’s designs tend to be more minimalist, its items are reasonably priced, with furniture that usually falls into the $200 to $500 range.

Just like its parent company, Soho Home is centered around restored, luxurious living and (of course) exclusivity, with unique pieces that radiate poise. We’re talking everything from a cream marble table sourced from Greece to a chestnut leather armchair that mimics Pottery Barn’s signature look. They even have leather-upholstered recycling bins (which we didn’t know we needed ‘til now).

PSA to all vintage-design lovers: If you don’t have Chairish on your radar, we suggest you scope out the site ASAP. It has thousands of pre-loved furniture and decor items in every style imaginable—from a $25 set of midcentury modern bud vases to a $4,800 Milo Baughman chesterfield sofa that you can’t find anywhere else. What’s more, the brand carries actual Pottery Barn items that are up to half off the original price.

Our go-to spot for an upscale-meets-artisan vibe? Lulu and Georgia. Its impressive range of furniture, decor and artwork hinges on classic-contemporary and mixes things up with trendy materials—like mohair and boucle—and tons of curvy, ‘70s style forms. Not to mention that it has tons of made-to-order and handmade options that ensure your home is 100 percent you. 

The Citizenry is a designer favorite for a reason: It features one-of-a-kind, globally sourced furniture and decor. The aesthetic elevates boho with subtle sophistication—and boasts everything from thick leather armchairs and natural rattan stools to woven wool area rugs and cozy alpaca throws that you can melt into after a long day of work.

Yet *another* subsidiary of Pottery Barn’s label? West Elm. And, for those who don’t know, the brand has gotten an understated upgrade on its signature midcentury silhouettes. Its furnishings maintain the same, sleek silhouettes but have been updated with organic materials and neutral color palettes. Plus, they even have a selection of handmade artisan decor with trendy, unexpected textures. 

If you’re looking to take Pottery Barn’s clean lines and understated colors to the next level, Article is where it’s at. The brand users premium materials to create everything from buildable sectionals, outdoor furniture, decor and more—and it even has a ‘shop by room’ feature if you’re someone who needs to see items in a space before purchasing.

Burrow is centered around sustainability, combating the “fast furniture” trend by crafting functional pieces with premium, durable materials. And, in addition to a craftsman-style aesthetic, many of the company’s items include built-in chargers, multipurpose trays or modular assembly, making it a great marriage of form meeting function.

Did you know that (in addition to its denim selection) Bloomies is hiding some seriously chic homewares? The furniture alone is packed with well-known designer pieces—from Jonathan Adler to Ralph Lauren. Plus, accessories start at $10 (for a set of 16 plates) and range from exclusive luxury bedding to classic baccarat crystal.

If you’re more of a modern minimalist, Design Within Reach is a staple in the interior world for its upscale European furnishings that add texture and dimension to a space. And if the items feel familiar to you, it’s probably because influencers love DWR; the best-selling Huggy swivel chair has become an IG sensation.

While Brooklinen may be best known for its gorgeous bedding, we’d be remiss if we didn’t mention its equally stunning homewares. It has everything from furniture to decor—and we’re especially obsessed with its new area rug collection (which includes a number of chic, washable styles that can take a punch).

Finally, a budget-friendly option that features everything from outdoor conversation sets under $500 to designer Persian rugs for just $60. Indeed, Hayneedle includes furniture and decor that won’t break the bank—and it spans almost every design style, from farmhouse and coastal to transitional, midcentury modern and minimalist.