The 21 Best Places to (Discreetly) Buy Sex Toys Online in 2022

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Sex toys—the most exciting appliance you will ever shop for. Their sales popped off bigtime during the pandemic, and the silicone wave of cash is expected to continue to grow at an eight percent rate for the next seven years. But why are so many adult toys, including many for couples, getting snapped up? The multi-billion-dollar industry’s success is undoubtedly linked to the increasing popularity of online retailers, since it’s so much more discreet to “add to cart” rather than browse a specialty shop that specializes in erotic merch. Whether you're looking for little bullets, want vibrators, penis rings or quiet toys good for travel, we've gathered the best places to shop. Plus, if you need one in a pinch, there are even fast shipping stores (like Amazon) to get yours in as soon as one to two business days. And for newbies wondering where to buy sex toys, shopping online affords the opportunity to explore bestselling products and their potential uses in a leisurely manner (online, no one can see you blush).

For these reasons and more, we’ve gathered the 21 most user-friendly places to buy sex toys online—and pulled out a few "bests" up top. Now go get shopping—to gift and enjoy yourself.

Buy Sex Toys Online At a Glance


1. Lovehoney

Best One-Stop Shopping

Standout Toys: Lovehoney Kegel Balls, Magic Wand Plus

You'll appreciate this adult toy site for its wide selection and reasonable prices on everything from what you’d expect (vibrators, dildos, etc.) to more wide-ranging sexual health offerings. For example, the whole page of vaginal floor strengtheners ranges from silicone kegel balls to a rechargeable vibrating egg that can has three speeds and 17 (yup, 17) vibrational patterns. And traditionalists will appreciate the Magic Wand, still the bestselling vibrator sold, here with a luxury spruced-up makeover.

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2. PinkCherry

Best Shopping for Newbies

Standout Toys: Pinkcherry Pink Performer Bullet, Pipedream Anal Trainer Set

We appreciate that this online shop, which sells multiple top brands including We-Vibe and Satisfyer, understands that not everyone knows tons about sex toys. They've made it easy to browse the Beginners section, and included lots of affordable toys, many around $10, in case you want to try, say, anal beads but don't want to invest in a pair that's so expensive you'll feel guilty if you don't use them often. Site-wide, there's a wide variety of choices, like 384 sexual lubricants and lotions to choose from.

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3. Zalo USA

Best Toys with Attachments

Standout Toys: Bess 2 Clitoral Massager, Nave Vibrating Nipple Clamps

Customization is the name of the game in today's retail landscape—and that includes adult toys. Zalo's toys come with silicone add-ons to enhance sensation (like the little tickling petal attachment that's one of four accessories that come with the Bess 2 Clitoral Massager), enhance fit (such as the two sets of nipple clip covers that come with the Nave Vibrating Nipple Clamps). Add to all this the most glam packaging we've seen in adult products, as well as toys turned out in vibrant jewel tones of regal purple, rich teal and sweet pastel pink, and you've got luxurious sex toys that are still affordable—most cost just over $100.

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4. Dame Products

Best Female-Founded Company

Standout Toys: Eva Couples Vibrator, Arc G-Spot Vibrator

This female-founded website has the aesthetic appeal and sexual promise of a weekend at a hipster hotel by the beach. Dame designs and makes such cute and inventive sex toys in colors like quartz, lavender, jade and navy, you’ll be tempted to leave them on your bedside table rather than hide them away when you’re not using them. The hero product of the collection is the Eva, a small, hands-free vibrator that has retractable arms that tuck inside your outer labia and hold the vibrating part against the clitoris during penetrative sex. Then there's the Arc, a G-spot vibrator: "I've always struggled to feel internal pleasure and tend to rush my solo orgasms by just shoving a vibe on my clit and calling at a day," said one reviewer. "This toy has been helping me to form a more mindful connection with my body and my pleasure and actually explore what feels good both internally and externally." And there’s no risk—the brand promises 60-day returns for store credit and discreet billing and shipping.

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5. Anthropologie

Best Imports

Standout Toys: Le Wand Baton Vibrator, Coco de Mer Seed Vibrator

Sexual wellness can be found just a click away from flouncy dresses and eclectic décor at this online boutique, where brands like Dame and Smile Makers mingle with smaller brands such as Le Wand, started by a sex educator (the esthetic of products like the Le Wand Baton Vibrator are Euro sophisticated) and London-based Coco de Mer, which makes devices such as the cute little Seed Vibrator and the more substantial G-spot vibrator, the Pleasure No. 3 (both of which come in elegant leatherette zip cases). With recurring sales, one of these is a necessary add-on to your next Anthro haul.


6. Lelo

Artiest Designs

Standout Toys: Lelo Enigma, Lelo Sila

The star here is tech innovation: For example, the Enigma is a dual-vibrating massager that is designed to stimulate visible and internal clitoral areas as well as the G-spot, all controlled while you manipulate it using an ergonomic handle. And the Sila, a “sonic clitoral massager” that uses a humming about the sound of a cell phone vibrating to create a wider area of stimulation than other clitoral stimulators, to make a slower, stronger build to climax. This site gets high marks for its “how to use” drawings, while the sex-fantasy video montages are giggle-worthy but not much else.

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7. Maude

Best Sexual Wellness Line

Standout Toys: Spot, Vibe

Minimalists swear by this site’s core collection of vibrators and body care products. The elegant flutter-tip Vibe, like the palm-sized Drop, has three super-quiet speeds, is made of platinum-grade silicone and charges through a pretty-much-invisible hole in its side. The line's first internal vibrator, a G- and P-spot vibrator called Spot (because it "hits the spot," get it?), has five speeds. Interestingly, Maude also makes pink-pepper scented bath salts and other bath and self-care items, centering sexual wellness firmly in the wellness arena. Good thing the toys are water-resistant.

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8. Smile Makers

Best Vulva-Owner Specific Shop

Standout Toys: Tennis Pro, Ballerina

This single-brand online store is like a mashup of Pinterest and a sex manual. Here, the graphics and text really enhance understanding of and appreciation for the products, like the Tennis Pro, an “ergonomic G-spot vibrator” with a tennis ball-shaped head that you use to massage your clitoris before inserting to find and vibrate your G-spot. You’ll learn this by watching a short animated video that’s remarkably non-cringey, as well as reading how “the G-spot is actually a zone on the vagina’s front wall where it comes in contact with the internal structure of the clitoris.” Also worth checking out: the Ballerina, a palm-shaped vulva stimulator that is basically your hand, except if your hand was made of squishy silicone gel, and cramp-free.

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9. Amazon

Fastest Delivery

Standout Toys: Rose Vibrator, Pure Love Massage Wand

Discretion is just one of the benefits of shopping for your sex toys at Amazon. Here, you can find an array of prices, toy types and get everything you order in just a couple days (or sooner for Prime members). You can skim through the different stores available on Amazon to see which one has the right saucy toys that are up your alley and even narrow down your choices based on the number of 5-star reviews. This Intimate Rose Pelvic Wand has over 1,500 5-star ratings and is great for rectal and genital stimulation (not to be confused with the TikTok sensation Rose Vibrator, also fantastic). If you prefer something a little different, you might consider the Pure Love Massage Wand, which has varying vibration speeds and a flexible neck for moving around easily.

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10. Unbound

Best Sets Under $100

Standout Toys: Best Sellers Gift Set, Erotic Escape Set

This shop makes brightly-hued toys that waterproof, USB-rechargeable and great for gifting. We're stanning the Unbound Bender, a 7.5-inch flexible toy that’s waterproof and has ten vibration speeds—it's included in the Best Sellers Gift Set, along with a Puff suction vibrator and a double-zip storage bag you can pop under your bed. Also on offer is the Erotic Escape Set, which has a three-inch tall Pep vibrator, a three-ounce jelly lube, a tote bag and a 30-day pass to an app called Dipsea that has short, sexy stories and intimate guided sessions.

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Saks Fifth Avenue

11. Saks Fifth Avenue

Best Luxury Gift Edit

Standout Toys: Lelo Sona 2, Vush Pop Shine Vibrator

Scoop up some of the most-loved toys from brands like Dame, Lelo, Smile Makers, Maude and more right at Saks Fifth Avenue. We love this LELO Vibrator, especially if clitoral stimulation is your go-to pleasure. Make sure to add this personal lube to your cart, too, which is made specifically for silicone sex toys and condoms.

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12. Babeland

Best Educational Resource

Standout Toys: Classic Magic Wand, New Comer's Strap-On Set

Founded in 1993 in response to the lack of woman-friendly sex shops in Seattle, this online retailer now has multiple brick-and-mortar locations, as well as a thriving online hub that's got thoughtful and informative posts on topics including gentle sex toys, app-controlled toys and "Rimming 101." You'll be inspired to experiement in the bedroom by treating yourself and your partner to a couples' toy like a strap-on set; you can also grab yourself this Magic Wand that is sure to leave you extremely satisfied after some much needed self-care time alone.

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13. Verishop

Best for Hip Gifting

Standout Toys: The French Lover, Je Joue Rabbit Bullet Vibrator

We appreciate how sexual wellness has moved into the mainstream. Case in point: The fact that you can now buy a cute light blue-colored massager called The French Lover at the same time as a pair of statement earrings and wide-leg jeans. In addition to Smile Makers (the company behind that French Lover vibrator), Verishop features toys from luxury lingerie designer Kiki de Montparnasse, a great organic lube from Goodparts and even a seaside neroli-scented massage candle from Jimmyjane. And since this is a clothing/lifestyle retailer, your deliveries will be fashionable, not a telltale sign that you bought a little helper on the interweb.

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Adam & Eve

14. Adam & Eve

Best Product Range

Standout Toys: All-American Dong, Verge by We-Vibe Vibrating Ring

We appreciate the encyclopedic nature of this online superstore, which has a handy glossary drop-down menu that explains how some of the less intuitive items are meant to be used, as well as the entertainingly named “vibrator wizard,” a quiz that helps pin down which device is right for you. From a basic dildo to a vibrating penis ring (that also acts as a handheld vibrator when no penises are around), Adam & Eve has what you’re looking for (and then some, for example the $1,800 Premium Cowgirl Sex Machine).

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Urban Outfitters

15. Urban Outfitters

Best Novelty Selection

Standout Toys: Maia Monarch Bullet, Désirables' Dalia Signature

Nobody will suspect a thing when you get your Urban Outfitters package in the mail. Grab yourself a pair of jeans while you shop for some top-of-the-line vibrators, like this high-rated Cake So-Low Stroker or novelty items including a vibrator that's printed to look like marble.

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16. Lovers

Best Nonbinary Edit

Standout Toys: Womanizer Duo, Shameless Flirt

While many online erotic purveyors are stuck organizing their sites in binary “men” and “women” categories, Lovers just cuts to the pansexual chase with verticals named “Sex Toys,” “Vibrators,” etc. Under “Pulsators,” you’ll find the Womanizer Duo (peep it in this fetching deep red iteration) which combines a clitoral external stimulus with an internal G-spot vibrator. High-energy types will appreciate the Shameless Flirt, which is a type of vibrator called a thruster; this one pumps out up to 850 half-inch strokes per minute, suggesting it might be nicknamed the “Aimless Hurt" (unless of course bionic sex is what you are after—no kink shaming here!).

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Good Vibrations

17. Good Vibrations

Best Industry Authority

Standout Toys: Womanizer Liberty by Lily Allen, Companion Wearable Remote Vibrator

If you know what kind of toy you have in mind, shopping at Good Vibrations will be easy peasy. Shopping for yourself? Try the Womanizer Liberty by Lily Allen. It has six intensity levels and comes with two different silicone tips. If you're shopping for yourself and your partner, we suggest the Companion Wearable Remote Vibrator. This toy is sure to add spice to your sex life whether you're discretely wearing it to dinner or during foreplay. The site also has a how-to page featuring advice on sex topics from Sexologist Dr. Carol Queen.


18. Bloomi

Best Eco-Conscious Selection

Standout Toys: Massage Clitoral and Body Vibrator, Bloomi Luxe Arousal Oil

Sexual wellness can be sustainable, too. Bloomi features plant-based products from toys to lubes to oils and more. While there are only a few toys available on the site (like the best-selling Massage Clitoral and Body Vibrator), the brand is best known for the formulas for its arousal oils, lubes and washes.

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Wild Flower

19. Wild Flower

Best Flexible Toys

Standout Toys: Enby 2, Romp Wave Flexible Vibrator

We love Wild Flower because of its inclusive, for-everyone products. The brand started with the mission of challenging societal norms when it comes to sex and masturbation and celebrating the differences in everyone's pleasure preferences. We can't wait to add the Enby 2 to our cart ASAP.

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Ella Paradis

20. Ella Paradis

Best Sales

Standout Toys: Womanizer, Chorus Couples Vibrator

This sex toy superstore has all the brands we love, including the wildly popular Womanizer, which is one of the top-selling sex toys of the pandemic and is, remarkably, an air press-enabled and touch-free orgasm factory. There’s also We-Vibe, the company that makes a Chorus Couples Vibrator which has an adjustable fit, a squeeze-enabled remote and a waterproof chassis that people can use when they’re in the same room or control remotely using the app. Besides its wide range of brands and products, Ella Paradis is aces for its constant sales and discounts, including ever-changing discount codes and blowout sales before a big holiday. And yes, all deliveries come in unmarked brown packaging, so your delivery person won’t ever know what he or she is dropping at your door.

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21. L'Acier

Best Stainless Steel Selection

Standout Toys: Stainless Steel Vibrating Wand

The L'Acier stainless steel collection is part of the Velvet Co. sex toys assortment, which also includes fun novelty Voila (perfect for gag bridal shower gifts) and Thruster brands. We're sold on the unique shapes and tech of the stainless vibrating wand and plug in this collection, which because it's made of stainless steel is easily warmed, cleaned and is compatible with both silicone and water-based lubricants. Finally, kudos to L'Acier for bringing in quality stainless steel products at a more affordable price point than competing brands.

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